In 2013 our co-founder Joshua Brooker found out just how frustrating healthcare can be. His son was born on New Year's day and insurers claimed that he owed two deductibles, and double all-in cost because his mom was technically admitted in a different year. Over eight years later, his team of Erika Hollingsworth, and Aislinn Sutcliffe, have been a local resource helping consumers navigate healthcare and insurance. As our families have each grown, we have seen more and more how siloed each and every piece of healthcare is. Because of this, SnapHealth was formed. 



2018 - SnapHealth was founded as a health insurance exchange for individuals to purchase health insurance and other benefits not offered through their employer as a spinoff of PA Health Advocates.

1/2020 - Centers for Medicare and Medicare Services (CMS) rolled out interoperability standards at the CMS Innovation day event in DC. SnapHealth expanded as a more diverse toolkit that included our initial mission of insurance, but adding medical records organization, data aggregation, and medication, treatment, and medical equipment comparison services for the broader market.

4/2021 - SnapHealth joins Ben Franklin software Accelerator 


6/2021 - SnapHealth begins seed round for MVP combining old tech with new processes and standards to meet 1/2022 CMS Regulation timelines.

10/2021 - SnapHealth Receives a $10,000 grant from Ben Franklin Techcelerator, and a $50,000 injection from co-founder Joshua Brooker to propel our mission forward.

Commercial Buildings


Interoperability - "the ability of two or more systems to exchange health information and use the information once it is received."

FOR PATIENTS (Version 1): Currently, SnapHealth uses new interoperability laws to pull all of the patient's data into one record accessible from a browser through our secure online portal.


The platform then gives consumers tools to organize their information and use diagnosis and medicine records to benchmark the world around them. Regardless of employer, insurer, or doctor, SnapHealth feeds in a diverse amount of data to help consumers compare the costs of insurance plans, insurance claims, medications, and procedures.


Example: John creates a SnapHealth account and identifies that they have a health insurance plan with Highmark. The platform pulls in his plan data, which includes all bills(both paid and outstanding) and any notes and diagnosis codes their doctor submits to Highmark. John can use Snap to make sure he's being billed properly. He can use the platform immediately to see which pharmacy in the area can fill his Rx the cheapest. And, say his doctor recommends a sleep study, John can see where to get that study based upon the cost and quality of doctors in the area automatically screened for those that work with his insurance.

SnapHealth helps consumers use healthcare without the "brace for impact" uncertainty we currently face. Healthcare is complicated. SnapHealth is here to fix that.

OTHER STAKEHOLDERS (Versions 2 - 4): SnapHealth is first and foremost a platform for patients. In the future, these tools will be incrementally available to Brokers, Employers, Insurers, Healthcare Providers, Pharmacies, and Medical Device Suppliers. SnapHealth will extend to the following established markets: health information exchanges, clinical trial management, big data analytics, claims payment processing, clearinghouse services, Attending Physician Statement record releases, patient portal, CMS Quality reporting(MIPS/MACRA/Navigators/Assisters), Community Health Assessments, and actuarial data reporting for insurer premium pricing models. Because of our mission to keep patient access free to them for life, diversification across many of these markets helps stabilize our costs and revenues.

Records Anchor Image


Between providing patients with healthcare literacy, and giving them stewardship of their health data, SnapHealth envisions a world where the tangled web that is our current system is improved in following the six domains of health care quality:

  • Safe: Avoiding harm to patients from the care that is intended to help them.

  • Effective: Providing services based on scientific knowledge to all who could benefit and refraining from providing services to those not likely to benefit (avoiding underuse and misuse, respectively).

  • Patient-centered: Providing care that is respectful of and responsive to individual patient preferences, needs, and values and ensuring that patient values guide all clinical decisions.

  • Timely: Reducing waits and sometimes harmful delays for both those who receive and those who give care.

  • Efficient: Avoid waste, including waste of equipment, supplies, ideas, and energy.

  • Equitable: Providing care that does not vary in quality because of personal characteristics such as gender, ethnicity, geographic location, and socioeconomic status.


  • Safe: Between our mission to have group dialogues about medical conditions, coupled with actionable treatment plans provided by the National Institutes of Health, we push to make scientific-based recommendations and referrals. Additionally, with high-security protocols in place, our mission is to keep consumer data protected from third parties who don't have your authorization to view or interact with your account.

  • Effective: With tools that recommend cost-effective health management, SnapHealth is a guide for consumers that might otherwise seek unnecessary or bloated care.

  • Patient-centered: This is at the core of SnapHealth. Consumers can proactively manage treatments, and reactively monitor data coming from disparate parts of the healthcare system to ensure all parties are on the same page.

  • Timely: Prior to these new laws, information was siloed and often fragments of a full file. Our process cross-references data from multiple sources to make it immediately available should you need to share or act on your data.

  • Efficient: SnapHealth reduces waste by connecting you with telehealth and nurse line services that reduce waste. Why spend multiple hours in an emergency room, when a quick call could tell you to use some Neosporin on that burn. 

  • Equitable: Most of all, SnapHealth is excited to set a level playing field where good advice is a click away regardless of beliefs, ethnicity, gender, minority status, or rural vs urban footing.